Focused Investment In The Sports and Communities We Serve
At ERIK’S, our community support is intentional and structured. Each year, we allocate charitable giving to initiatives that directly strengthen the sports and communities we serve. Our efforts focus on four core pillars: Advocacy, Trail Stewardship, Youth Programming, and Community Development.
By concentrating support in these areas, we ensure meaningful and lasting impact across the regions we serve.
Our Giving Model
ERIK’S charitable partnerships are planned and allocated annually. At this time, we are not accepting unsolicited donation or sponsorship requests.
To ensure we make the greatest impact, ERIK’S prioritizes support within our four pillars. We are committed to investing where we can create a lasting impact on the sports and communities we serve.
We appreciate the organizations, volunteers, and leaders who make riding better for everyone.
Together, we build stronger cycling communities.
WISCONSIN COMMUNITY SUPPORT
Across Wisconsin, riders have access to a diverse mix of urban pathways, scenic rail-trails, and community-supported infrastructure surrounding our locations in Bayshore, Brookfield, Eau Claire, Grafton, Greenfield, and Madison. Popular paved routes like the Oak Leaf Trail and the Capital City State Trail connect neighborhoods, parks, and surrounding communities, making riding approachable for everything from daily commutes to long recreational miles. While regional rails-to-trails systems like the Elroy-Sparta State Trail, Glacial Drumlin State Trail, and Ozaukee Interurban Trail connect the communities in between.
Mountain biking continues to expand throughout Wisconsin, with well-developed trail systems such as CAMBA Trail System, Levis Mound Trail System, Heritage Trails, and John Muir Trail System providing a wide range of terrain from beginner-friendly loops to advanced singletrack. The Timberland Hills trails offer a wide variety of terrain and a great option for riders of all skill levels. Youth cycling is also thriving, supported by the Wisconsin Interscholastic Cycling Association, which continues to grow high school mountain bike participation across the state.
Wisconsin’s event calendar offers riders opportunities to connect locally, experience new gear, and take part in some of the Midwest’s most well-known cycling events. Events like the Pumpkin Cross hosted by Serpentijn Art & Athletics sit alongside premier rides including the Horribly Hilly Hundreds, the Chequamegon MTB Festival, and the Hungry Bear 100. These rides and races draw participants from across the region and showcase the depth and variety of Wisconsin cycling. ERIK’S is proud to support riders across Wisconsin—from local paths to destination trail systems—helping more people connect with the sport and their communities.
WI NICA (WISCONSIN INTERSCHOLASTIC CYCLING)
The Wisconsin Interscholastic Cycling League is all about creating an exciting, welcoming, and positive cycling experience for middle and high school students of every skill level. Whether you’re new to riding or a seasoned mountain biker, there’s a place for YOU here!
We’re built on NICA’s core values of Fun, Inclusivity, Equity, Respect, and Community — because mountain biking is more than a sport — it’s an adventure that brings people together to become their best selves through new and rewarding experiences.
WI NICAPEOPLE FOR BIKES
People for Bikes makes cycling better for everyone by uniting riders, businesses, and communities to make every bike ride safer, more accessible, and more fun. The coalition has more than 325 supplier members and 1.4 million supporters in its grassroots network.
People for Bikes focuses on three pillars: infrastructure, with its nationwide Great Bike Infrastructure Project; policy, with government interventions in the areas of transportation, mobility, and recreation; and participation, especially with its One Ride at a Time climate solution efforts.
People For BikesWISCONSIN SPONSORED TEAMS
SERPENTIJN ARTS & ATHLETICS
Serpentijn was founded to make a positive impact through art and athletics, based on the belief that both play a vital role in learning and living life to its fullest. We collaborate with students and professional artists to create beautiful, functional products in order to support our non-profits of choice. Our goal is to serve these communities through a shared love of art and athletics.
Serpentijn Arts & AthleticsWISCONSIN EVENTS
Events
ERIK'S Mega Demo Mountain Bike Tour
August 25 - September 20, 2026 - This flagship initiative is a mountain bike tour of epic proportions! Over several weeks each fall, ERIK'S visits at least one trailhead in...
ERIK'S Mega Demo Mountain Bike Tour
August 25 - September 20, 2026 - This flagship initiative is a mountain bike tour of epic proportions! Over several weeks each fall, ERIK'S visits at least one trailhead in...
Read MoreWisconsin Calendar
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