Focused Investment In The Sports and Communities We Serve
At ERIK’S, our community support is intentional and structured. Each year, we allocate charitable giving to initiatives that directly strengthen the sports and communities we serve. Our efforts focus on four core pillars: Advocacy, Trail Stewardship, Youth Programming, and Community Development.
By concentrating support in these areas, we ensure meaningful and lasting impact across the regions we serve.
Our Giving Model
ERIK’S charitable partnerships are planned and allocated annually. At this time, we are not accepting unsolicited donation or sponsorship requests.
To ensure we make the greatest impact, ERIK’S prioritizes support within our four pillars. We are committed to investing where we can create a lasting impact on the sports and communities we serve.
We appreciate the organizations, volunteers, and leaders who make riding better for everyone.
Together, we build stronger cycling communities.
ARKANSAS COMMUNITY SUPPORT
Across Northwest Arkansas, riders have access to one of the country's fastest-growing cycling destinations, with an extensive network of paved greenways and world-class mountain bike trails surrounding our Fayetteville location. Popular routes like the Razorback Greenway connect Fayetteville, Springdale, Rogers, Bentonville, and Bella Vista, providing miles of accessible riding for commuting, recreation, and training.
Mountain biking has transformed the region into an international riding destination. Trail systems including Slaughter Pen, Coler Mountain Bike Preserve, Centennial Park at Millsap Mountain, Mount Kessler, and Hobbs State Park Conservation Area offer everything from beginner-friendly flow trails to technical singletrack and backcountry riding. Continued investment by organizations like the Walton Family Foundation and local trail partners has made Northwest Arkansas a model for trail development and cycling infrastructure.
The region's event calendar attracts riders from around the world, with premier events including the Big Sugar Gravel, the OZ Trails Off-Road, and the Arkansas High Country Race. ERIK'S Mega Demo Tour also gives local riders opportunities to experience the latest mountain bikes and connect with the cycling community. ERIK'S is proud to support riders across Arkansas, from neighborhood greenways to destination trail systems, helping more people get out and ride.
PEOPLE FOR BIKES
People for Bikes makes cycling better for everyone by uniting riders, businesses, and communities to make every bike ride safer, more accessible, and more fun. The coalition has more than 325 supplier members and 1.4 million supporters in its grassroots network.
People for Bikes focuses on three pillars: infrastructure, with its nationwide Great Bike Infrastructure Project; policy, with government interventions in the areas of transportation, mobility, and recreation; and participation, especially with its One Ride at a Time climate solution efforts.
People For BikesEvents
ERIK'S Mega Demo Mountain Bike Tour
August 25 - September 21, 2026 - This flagship initiative is a mountain bike tour of epic proportions! Over several weeks each fall, ERIK'S visits at least one trailhead in...
ERIK'S Mega Demo Mountain Bike Tour
August 25 - September 21, 2026 - This flagship initiative is a mountain bike tour of epic proportions! Over several weeks each fall, ERIK'S visits at least one trailhead in...
Read MoreArkansas Calendar
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