Focused Investment In The Sports and Communities We Serve
At ERIK’S, our community support is intentional and structured. Each year, we allocate charitable giving to initiatives that directly strengthen the sports and communities we serve. Our efforts focus on four core pillars: Advocacy, Trail Stewardship, Youth Programming, and Community Development.
By concentrating support in these areas, we ensure meaningful and lasting impact across the regions we serve.
Our Giving Model
ERIK’S charitable partnerships are planned and allocated annually. At this time, we are not accepting unsolicited donation or sponsorship requests.
To ensure we make the greatest impact, ERIK’S prioritizes support within our four pillars. We are committed to investing where we can create a lasting impact on the sports and communities we serve.
We appreciate the organizations, volunteers, and leaders who make riding better for everyone.
Together, we build stronger cycling communities.
MICHIGAN COMMUNITY SUPPORT
Across Michigan, riders benefit from a strong mix of destination trail systems and accessible local routes surrounding our locations in Traverse City, Birmingham, and Rochester Hills. Regional networks like the TART Trail provide paved, rider-friendly miles, while routes such as the Paint Creek Trail offer gravel connections expanding access to longer suburban and rural rides.
Mountain biking is a defining part of the region, with nationally recognized systems such as Arcadia Dunes Trail System, DTE Energy Foundation Trail, and Stony Creek Metropark Trails offering a wide range of terrain from flow trails to technical singletrack. ERIK’S is proud to support local development of the sport through partnerships with teams like Wheels Down Racing, helping to grow competitive and community-based cycling across the state.
Michigan’s cycling community comes together around hallmark events like the Barry-Roubaix Gravel Road Race and the Iceman Cometh Challenge, one of the largest point-to-point mountain bike races in the country. These events draw thousands of riders each year and highlight the strength and diversity of Michigan’s cycling scene across gravel and mountain bike disciplines. ERIK’S is proud to support riders across Michigan—from local paths to destination trail systems—helping more people connect with the sport and their communities.
Norte Youth Cycling
At Norte, we are committed to empowering individuals of all ages and abilities to be physically active, and socially connected through cycling.
Creating safe and accessible active transportation options and education is essential for building healthy, vibrant, and sustainable communities.
Norte Youth CyclingPEOPLE FOR BIKES
People for Bikes makes cycling better for everyone by uniting riders, businesses, and communities to make every bike ride safer, more accessible, and more fun. The coalition has more than 325 supplier members and 1.4 million supporters in its grassroots network.
People for Bikes focuses on three pillars: infrastructure, with its nationwide Great Bike Infrastructure Project; policy, with government interventions in the areas of transportation, mobility, and recreation; and participation, especially with its One Ride at a Time climate solution efforts.
People For BikesMiSCA (Michigan Scholastic Cycling Association)
The Michigan Scholastic Cycling Association (MiSCA) is a 501(c)(3) non-profit organization that empowers communities to develop and grow K-12 youth mountain biking programs across the state. We instill confidence by promoting the values of an active lifestyle, healthy competition, and outdoor stewardship and adventure while building life-long friendships in an inclusive environment.
MiSCAMICHIGAN SPONSORED TEAMS
MICHIGAN EVENTS
Events
Iceman
November 7, 2026 - The first Iceman Cometh Challenge first raced in 1990. Since then, the race has grown to the country's largest single day, point to point mountain bike race...
Iceman
November 7, 2026 - The first Iceman Cometh Challenge first raced in 1990. Since then, the race has grown to the country's largest single day, point to point mountain bike race...
Read More
ERIK'S Mega Demo Mountain Bike Tour
August 25 - September 20, 2026 - This flagship initiative is a mountain bike tour of epic proportions! Over several weeks each fall, ERIK'S visits at least one trailhead in...
ERIK'S Mega Demo Mountain Bike Tour
August 25 - September 20, 2026 - This flagship initiative is a mountain bike tour of epic proportions! Over several weeks each fall, ERIK'S visits at least one trailhead in...
Read MoreMichigan Calendar
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