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July 13, 2021
Specialized S-Works Recon Cycling Shoes worn on Gravel Rider

S-Works Recon Cycling Shoes, Now With Laces!

Classic styles for gravel miles, the Specialized Recon cycling shoes combine the timeless look of lace-up shoes with the proven performance and comfort that come from Body Geometry enhanced footwear.

June 8, 2021
Riding the Santa Cruz Bronson or Juliana Rubion in Woods

When in doubt, take the Santa Cruz Bronson or Juliana Rubion out!

The latest bikes from bike siblings Juliana and Santa Cruz are the redesigned Santa Cruz Bronson and Juliana Rubion! These enduro-focused sleds with 150mm of travel in the back and 160mm upfront will make quick work of almost any descent that you throw them down and 2.6” tire clearance allows for plenty of rubber in […]

June 8, 2021
The S-Works EXOS EVO XC Race Shoes from Specialized

The S-Works EXOS EVO XC Race Shoes from Specialized, All Terrain, No Weight

Specialized has just released their lightest off-road shoe to date, the S-Works EXOS EVO XC race shoe!

June 2, 2021

Mirror Technology from Specialized — A Revolutionary Saddle.

There are only three places where your body touches a bicycle: The handlebars, the shoes, and the saddle. Specialized revolutionized how riders make contact with their bicycles!

June 1, 2021

Introducing the All-New Santa Cruz Blur & Juliana Wilder — Raising the XC Racing Bar

The Santa Cruz Blur and Juliana Wilder are 29” super-lightweight full suspension XC race bikes! And when we say super-lightweight, we mean it! Compared to the previous Blur 3 CC, the new Blur is 289g lighter. You even save 48g by choosing the Dark Matter colorway over the stunning Salmon paintjob! No tricks, no special-edition […]

May 13, 2021

Specialized Turbo Kenevo SL – The Power to Slay Monster Trails

Bigger trails demand a bigger bike. But big isn’t the same everywhere! And sometimes you want a little help to get you and your shred sled up to the top so that you have plenty of energy to get yourself down with the biggest smile on your face.

May 11, 2021
Kid riding in superhero on Specialized Jett bike

Kids! It’s time to Jett.

Bikes are more than just bikes. Bikes are freedom machines that can literally change lives! We’re excited to introduce the all-new Specialized Jett Kids bike — the most adjustable and highly kids-specific bike on the market today!

May 10, 2021
Specialized Turbo Active Bike Family

Say Hello to the Specialized Turbo Active Family of eBikes!

The Turbo Active family of eBikes from Specialized feature some of the best bikes on the market today. Como, Como Superlight, Vado, and Vado SL make up this family! Keep reading to find out which one is perfect, for you!

May 1, 2021
Aventon Aventure Electric Fat Bike in Gold Color

Aventon Plumps Things Up With the All-New Aventon Aventure eFatBike!

Already known for their affordable recreational and folding eBikes, Aventon now offers a go-anywhere fat eBike, the Aventon Aventure!

April 25, 2021
4 images of electric bikes, Commuting Coupple Bike, Leisure Joyride Bike, Road Dropbar electric bike, mountain and trail eBike

Top 2021 Electric Bikes – For Everyone!

At ERIK’S, we love electric bikes! We have been passionate about electric bikes since we first started selling them over 20 year ago with the EVG Electric Bike by EV Global. And we are so excited about some of the newest bikes. Keep reading to learn about our picks for the top 2021 electric bikes […]

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