It’s the most wonderful time of the year—especially for ski and snowboard enthusiasts. As the weather gets cold and snow lines the ground (at least at ski hills and snowboard parks), it’s the perfect time of year to stock up on gear and make sure you’re ready for a season full of outdoor adventure.
At ERIK’S, we have an exciting lineup of new winter brands for 2025-26. The brands below offer some of the most popular new apparel and accessories this year, including jackets, goggles, helmets, gloves/mittens, and base/mid layers.
Of course, we also have an extensive lineup of high-quality skis and snowboards, with in-demand options from Burton, Capita, Union, Salomon, Atomic, K2, and more.
Ready to explore the most talked about new winter brands available at ERIK’S this season? Keep reading for product info and great holiday gift ideas, for yourself or for that special skier or snowboarder in your life.
Note: Not all brands are available at all ERIK’S locations. Check availability online or contact your local ERIK’S to see which brands are available at your store.
Boulder Gear: A Real Adventure
Boulder Gear's philosophy revolves around the idea that the outdoors should be accessible and affordable for all, with high-quality, durable gear that meets your needs and fits your budget.
Whether you’re a winter sports expert or a beginner looking to explore the great outdoors, Boulder Gear's products are designed with inclusivity in mind. They want everyone to feel empowered to embark on their own outdoor journey, and their range of gear reflects that commitment.
ERIK’S stocks an assortment of men’s and women’s outerwear from Boulder, with stylish designs and high-quality materials for an ideal blend of comfort, uniqueness, and safety.
Autumn: Not Only Headwear!
Image credit: Autumn Headwear
You probably know and love Autumn because of their beanies, but this year we’re adding men’s outerwear in select locations!
Autumn, the California-based company started by Brad Alband after 20 years of experience in the skate and snow industries, sought to revitalize the winter headwear market in 2020. They’ve become known for stylish designs that allow skiers and snowboarders to make a statement on the slopes.
Now, ERIK’S is adding Autumn outerwear to the mix, with jackets, fleeces, and more that combine style with functionality. In the words of Autumn: “Like the changing seasons, it’s time for new. We hope you enjoy.”
HOWL Supply: By Snowboarders, for Snowboarders
HOWL is another brand that might be familiar to ERIK’S customers: we’ve long offered HOWL’s warm and durable gloves and mittens, but now we’re adding their unisex outerwear to our collection.
HOWL was founded in 2012 by professional snowboarders Darrell Mathes and Nima Jalali with the intention of creating pro-level quality gloves and accessories for everyone. All of their products are inspired by their team of riders, blending durability and function with unique design.
For over ten years HOWL has delivered products built to withstand all conditions and environments, whether that’s in their gloves and mittens or their distinctive unisex apparel.
Souvenir Snowboarding: More Than Just a Sport
Image credit: Souvenir Snowboarding
Souvenir believes that snowboarding is more than just a sport. For many people, it blossoms into an all-consuming passion that ignites the depths of their souls.
Souvenir's founders, a group of friends who have spent their careers in the industry, share a deep love and respect for the roots of snowboarding. They believe that snowboarding should be about having fun and expressing your individual style on the mountain. That's why they've come together to offer a collection of products that celebrate the golden era of snowboarding while incorporating the latest technologies and designs.
ERIK’S features a selection of Souvenir’s unisex outerwear, which embraces the eye-catching designs of snowboarding’s past while updating them to hint at snowboarding’s future.
Forum: Rider-Tested Outerwear
Forum Snow was founded in 1996 by professional snowboarder Peter Line. Along with its high-quality, rider-driven products, the company is known for its influential marketing and its focus on building a progressive snowboarding community.
ERIK’S offers a selection of unisex outerwear from Forum that is designed with innovation, style, and performance in mind. Forum’s apparel is intended for riders of all skill and experience levels, with an emphasis on fun and comfort.
Mobile Warming Heated Apparel
Mobile Warming is a performance heated apparel line from Fieldsheer, a technology and apparel company formed in 1978. The heated panels in their Mobile Warming garments are the thinnest on the market, and the battery-powered heating with Bluetooth connectivity ensures that gloves, mitts, and mid layers are heated as efficiently as possible.
Perfect for those ultra-cold days on the mountain, Mobile Warming heated apparel is a great way to keep shredding the day away, no matter how low the temperatures plummet!
Mountain Hardwear: Engineered for the Experience
Image credit: Elevation Outdoors Magazine
Since 1993, Mountain Hardwear has made durable performance equipment that gives adventurers the confidence to try, grow, and evolve outdoors. Their world-class product design considers every stitch, seam, fabric, and color to make outdoor experiences even more exhilarating.
We stock a selection of men’s outerwear from Mountain Hardwear that can stand up to the most rugged and extreme destinations—but is just as comfortable and stylish to wear at the ski hill or weekend resort.
Quiksilver: Embrace the Winter
This popular brand is now available at ERIK’S, with a lineup of high-quality men’s outerwear, including jackets and pants, that will keep you warm, safe, and comfortable no matter your winter destination.
Destroyer Snow Gear: All About the Thrash
Ever since Destroyer was formed in 2010, they’ve been devoted to (in their own words) enabling progression, promoting individuality, and loving the thrash. Fifteen years later, they still create products that “help adventurers, explorers, and thrashers live lives of radness and purpose.”
Destroyer’s snow goggles and helmets are style-forward, with unique designs that are all about doing what you love—and looking good while doing it. While safety and performance are still very much emphasized, these accessories will boost your confidence in your style first and foremost.
The Best 2026 Winter Brands Are at ERIK’S
Whatever gear and apparel you need to get ready for outdoor excitement this winter, ERIK’S is your one-stop destination! Check out goggles, helmets, jackets, pants, gloves/mittens, base and mid layers, and more, all featuring the newest and most popular styles for 2025-26. Pro holiday shopping tip: these winter accessories are perfect gift ideas!
And don’t forget, if you need to upgrade your skis or snowboard—or discover the first setup that will get you started on a life of winter shredding—we have high-quality, affordable gear perfect for any skill level or riding preference.
Want to learn more about how to prepare for the best skiing/snowboarding experience? Check out our blog posts on snowboard boot lacing systems, ski and snowboard waxing, how to transport winter sports essentials, and how to choose skis or snowboards!
Still have questions about skiing or snowboarding? Reach out to our team!
Text with a Human: 952-243-5476
Live Chat: Click the chat icon in the lower righthand corner of this screen.
Phone: 952-351-9148
Email: braintrust@eriksbikeshop.com
Store: Find a Store
Toll Free: 877-885-2453
