ERIK’S Mega Demo Tour: A Mountain Bike Event of Epic Proportions

A graphic promoting ERIK'S Mega Demo Mountain Bike Tour

Come ride with us! ERIK'S is hitting the road with our Mega Demo Mountain Bike Tour, bringing the latest mountain bikes from Specialized, Transition, and Aventon—plus top gear from FOX Racing—to twelve trails across eight Midwest states. 

This is your chance to test ride the newest bikes, check out killer gear, and hang out with fellow riders and ERIK'S crew. Whether you’re new to mountain bikes or a seasoned shredder, this free event is all about fun, flow, and trying something new on two wheels. 

This year’s Mega Demo Tour takes place September 7–24, 2025. See below for specific trail locations and dates.  

What to Expect at the Mega Demo MTB Tour 

In a nutshell, a whole lotta love and enthusiasm for all things mountain bike related! This is our chance to share the newest and most exciting bikes and gear with cyclists throughout our markets, all for free.  

You’ll have the chance to ride bikes and stay up to date on the newest trends and innovations in mountain biking. Even if you’re brand new to MTB, no sweat! ERIK’S crew members (and, at some locations, representatives from Specialized, Transition, Aventon, and FOX) will be there to hook you up with the perfect bike/gear and tell you everything you need to know.  

Here’s what to bring to the Mega Demo Tour: 

  • Helmet and riding gear
  • Water and snacks
  • Your own pedals (if you prefer)
  • ID and credit card (for us to hold during your test rides)

A group of guests watches a mountain bike demo

ERIK’S Mega Demo Tour 2025 Dates and Locations 

Here’s where and when we’ll be stopping during our 2025 tour. We can’t wait to see you out on the trails!

2024 Mega Demo Tour Recap 

Last year, our 2024 Mega Demo Tour broke attendance and participation records. Take a look at our 2024 stats at-a-glance! 

  • 12 cities in seven states
  • 600+ public guests across all locations 
  • 110+ hours of demo time 
  • ~2,000 bike rides logged, with each participant riding an average of 2.5 bikes 

For our 2025 tour, we’re expanding the number of days we’re visiting trails near the Twin Cities and southeastern Wisconsin, and we’re stopping by new locations in Illinois and Iowa. We’re also adding a new mountain bike partner, Transition, to the tour! Find out more about our brand partners below.  

A group of guests stands around a Specialized bike tent

What Mountain Bike Brands Will Be Featured at MDT? 

One of the reasons our Mega Demo Tour is so successful is because we have some of the best MTB brands partnering with us to provide the most groundbreaking bikes and gear on the market. Here’s a quick glance at the brand partners we’re honored to have joining us on the tour.  

Specialized: Bikes to Rule the Trails 

Specialized employees are all riders—that fact has guided their every decision since 1974. When quality tires weren't around, Specialized strove to make the best. When people wanted to ride cruisers in the dirt, they made the first production mountain bike. When roadies wanted to go faster, Specialized doubled down on carbon and built their own wind tunnel. And when they saw kids struggling to focus in school, they began supporting Outride to help promote better health through cycling. 

As quickly as the mountain bike arrived, so did the issue of trail access. In 1987, Specialized took part in a roundtable of advocacy groups, and within six months, the International Mountain Bike Association (IMBA) was born. In short order, Specialized became trail access evangelists. They've always been focused on building not only quality trails, but quality bikes for mountain bikers. Specialized: made for riders, by riders. 

Transition Bicycle Company: Rider-Owned for Life 

In the words of Transition owners Kevin Menard and Kyle Young: 

Transition Bikes has been building bikes and friendships in the mountain bike community for almost 20 years. And while it seems like yesterday we were shipping bikes out of Kevin's creepy basement, we are excited about where we have come and how we have grown as a company. We have always been about connecting with our customers and being an open and transparent company that welcomes all. We got into this for the friendships, the riding, and creating a unique place to work. Yeah, we're a little bigger now, but the philosophy has never changed. We thank you for all the love and support we have gotten over the years and can’t wait to see you on the trails. 

Aventon: Redefine Adventure 

Aventon’s mission is to inspire adventures, both big and small, in all terrains of life. They hit the scene in 2013 with the aerodynamic, lightweight Mataró and formed their own racing team in 2014. Electric bikes with innovative engineering and affordable pricing followed in the late 2010s. The company expanded in 2020 and doubled its electric bike fleet in 2022, with the eMTB Ramblas first appearing in 2024. The sky’s the limit for Aventon in the future, as they continue to break barriers to electric mobility and are geared up for even more breakthroughs.  

Fox Racing: Chasing the Future 

All dreams start somewhere, and for Fox founder Geoff Fox, it began with a dream job at a small but bustling moto dealership in Santa Clara, California—Grand Prix Cycles. From the seed of a mail-order parts catalog, he created not just a legendary racing team, Moto-X Fox, he also grew his dream into a global business, pioneering innovations in product design while redefining the culture of motocross along the way.

Fifty years later, they keep that dream alive, taking the torch carried by athletes who have repped the Fox head on the field—Mark Barnett, Brad Lackey, Ricky Johnson, Ricky Carmichael, James Stewart, Ryan Dungey, Shaun Palmer, and Stevie Smith, to name a handful—and passing it on to the next generation of dreamers. Fox honors Geoff’s vision and passion by continuing to imagine and create the most innovative and technologically advanced moto and mountain bike gear on the planet. 

A mountain biker rides an obstacle on a trail

Mega Demo Tour: See You at the Trails! 

To recap, here are a few of the things you can expect at ERIK’S Mega Demo Tour: 

  • The chance to ride the newest mountain bikes and try the newest gear FOR FREE
  • A fun-loving community of mountain bikers who are ready to share their passion for the sport 
  • Insights and products from Specialized, Transition, Aventon, and Fox 
  • An excuse (as if you need one!) to visit some of the best trailheads in the Midwest and enjoy some late summer/early fall riding 

So come ride with us at ERIK'S 2025 Mega Demo Tour, which we know will be even more epic and exhilarating than ever before. We’ll see you at the trails! 

Close-up of ERIK'S Mega Demo Mountain Bike Tour stickers

Have questions about Mega Demo Tour or anything else ERIK’S-related? Let us know! 

Text with a Human: 952-243-5476 
Live Chat: Click the chat icon in the lower righthand corner of this screen. 
Phone: 952-351-9148 
Email: braintrust@eriksbikeshop.com 
Store: Find a Store 
Toll Free: 877-885-2453 

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