If you’ve owned a bike, you’ve likely had tires with inner tubes. Which means you’ve also probably dealt with the limitations of inner tubes. You’ve had to replace or patch them after running over something sharp. If you’ve tried to run lower pressure, you’ve probably hit something hard and suffered a pinch flat. The solution? […]

The flat bar road bike is the most popular style of bicycle and for good reason. This bike is perfect for many cyclists because it combines a comfortable and efficient ride. These bikes don’t put the cyclist in an overly aggressive body position that many riders can find uncomfortable. But at the same time, these […]

You probably have regular activewear in your closet. Cycling is an active sport. Therefore, you can just wear general activewear for cycling, right? The short answer is no. Cycling apparel has specific features to make you more comfortable, more efficient, more protected, and generally more happy riding your bike.

Bike helmets don’t last forever.  In fact, even if you aren’t in a crash your helmet can become less protective.  Here are four things to think about when deciding if it is time to get a new helmet.

Trying to figure out which type of bike, snowboard, or skis are right for you or what kind of gear you need and why? We’ve got you covered. We compiled all of our best buying guides here for you to peruse through. Each one offers a wealth of information to help you get the most […]

The newest generation of Specialized Epic has one job – To go fast! And, it does! Whether you’re hitting the XC course looking for podiums on the new Epic Full Suspension or you’re hitting the trail on the Epic EVO, these bikes are designed to go fast!

With miles and miles of trails to explore — Eau Claire, Wisconsin is a popular destination for cyclists eager to get out and ride! From smooth flat trails to steep inclines to rough terrain, there’s a little of everything to satisfy every kind of rider and skill level. And, it’s all woven through beautiful natural […]

Ask anyone who’s ridden one what they think of the new Furtado and 5010 from Juliana and Santa Cruz and the overwhelming reaction is “Fun!” These bikes are fun. Fun to ride, fun to wheelie, fun to jump, fun to whip through berms. And, who doesn’t like fun! No one that I want to know!

June 29th, 2020 / Covid Response from Erik Dear ERIK’S Customer,Today, states are slowly reopening and I want to share with you an update from the frontlines of our Bike Shops.

Wearing a bike helmet is a must! We’ve created this simple helmet buying guide to ensure you get the right fit and style for your noggin. Follow these simple steps to learn everything you need to know to make buying a helmet easy-peasy! 1. Choose your helmet style. Most helmets are somewhat versatile. As long […]