Now Hiring At ERIK'S

ERIK'S Madison Bike Shops

Before you head to the trails, swing by one of our local Madison Bike Shops and we’ll get you all set with the perfect gear for your next cycling adventure. And, if you’re in the market for a new bike, rest assured. Our expert staff will help you buy with confidence at ERIK’S. Or check out our Bike Buying Guide now to review all the types of bikes we carry to determine which bike will be ideal for you.

Visit the local Madison Bike Shop near you:

608-244-9825
3813 E Washington Ave
Madison, WI 53704

608-278-9000
6610 Seybold Rd
Madison, WI 53719

Bicycle, bicycles, and more bicycles!

Our Madison Bike Shops are chock-full with bicycles for every interest. All year long we carry a huge variety of mountain bikes, road bikes, electric bikes, adventure bikes, recreational bikes, BMX bikes, and kids’ bikes. We take the time with each customer to make sure you buy the best bike for you!

Bicycle gear galore!

We also carry every kind of bicycle gear you’ll need to enhance your ride for comfort, safety, and performance. Bicycle shorts, jerseys, gloves, socks, shoes, and helmets – we’ve got them. Bicycle computers, car racks, lights, water bottles, and tools – those too. Anything else you can possibly think of for your bike – you’ll find it at ERIK’S! And, if by chance you we don’t have what you’re looking for in-store, we can special order it for you! Our staffers are here to help you get equipped with the best so you can get out there and enjoy your ride to the max.

Top-quality bicycle brands.

ERIK’S Madison Bike Shops carries only the best when it comes to cycling brands. We are the #1 Specialized bicycle dealer in the country with huge inventory of bikes like the Specialized Stumpjumper, Specialized Sirrus, Specialized Roubaix, and Specialized Como We also have large inventories of other top brands like Aventon, Santa Cruz, Diamondback, Cervelo, Norco, Haro, and many others. We stand confidently behind these brands and know you will too once you’ve experienced them in action!

And, when you’re ready for a pro tune-up – bring your bike into one of our Madison Bike Shops. We service all bike brands!

Why-buy your bicycle at ERIK’S?

Looking to upgrade your bike? Or, maybe you’re new to cycling and ready to invest in your first bicycle? Whether you’re a novice or pro – you won’t be disappointed purchasing your bike from one of our Madison ERIK’S Bike Shops. Our ERIK’S Extras come with every bike purchase and includes ERIK'S Low Price Guarantee, Lifetime Extended Parts Warranty*, Free Professional Assembly, Guaranteed Bike Trade-in Program*, Free 90-Day Safety Check*, and Free Accessory Installation*.

Learn more our about Extras’ here. ERIK’S also offers 12-month special financing* through the Freedom To Ride Card making it possible for you to buy an awesome bike even if you’re on a budget!

*In-store only.

Ready to ride?

Miles and miles of bike paths paired with just a short trip to get to our beautiful countryside, and obnoxiously-considerate drivers make Madison a top city to bike in. If you enjoy mountain biking Camrock and Middleton Pump Track are worth checking out. Blue Mound State Park is another popular place for gravel riding. And, there's the 400 State Trail for when you want to take a casual day-trip bike ride to enjoy some nature scenery. We look forward to helping you get equipped with the right bike and gear so you can enjoy all that Madison has to offer on two wheels with wind and sunshine on your face. See you soon!