ERIK'S Bike Shop, Snowboard Shop, Ski Shop | Bike, Ski & Snowboard Experts

PLEASE NOTE: IN ACCORDANCE WITH PUBLIC HEALTH ORDERS, CUSTOMERS MUST WEAR A MASK TO SHOP IN OUR STORES

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Attention ERIK'S Customers:

To help keep other customers and staff safe, please maintain 6' of social distancing while in our store.

We appreciate your patience & understanding!

Come down and check out our Madison East store! Located at 3813 E Washington Ave we are your number 1 location for all your bike, board and ski needs on the Eastside of Madison. If you’re headed down to ride mountain bike trails at Camrock, or up to the Middleton Pump Track, ERIK’S is conveniently located for all your last minutes needs. Be sure to check out the trails we love the most in the area here one of those being the 400 State Trail — a great scenic ride to make a day-trip out of. In the winter, skiers and snowboarders on their way up to Cascade Mountain or Devil’s Head Resort, can swing into our store to get set with whatever they need for a fun snowy adventure!

Our shop features a huge selection of bikes year-round: Road Bikes, Mountain Bikes, Electric Bikes, Fat Bikes, Comfort Bikes, Kids' Bikes, BMX and more! We also carry all the cycling apparel and gear you'll need to maximize your biking comfort, safety, and performance. If it's time for a tune-up, bring your bike(s) into our Service Department. We repair all brands and types of bikes (including eBikes) and will get you back out riding in no time!

From mid-October through February we stock ski, snowboards, and winter apparel and gear too. If your skis or snowboard are in need of repair or service, like edge tune or wax, our expert technicians will help you get back out there on the slopes.

Learn all about our convenient shopping options here. We look forward to seeing you soon!

Store Services

Electric Bike Store - Electric Bike Store – All ERIK’S shops have Electric Bikes. We have the best selection of e-bikes in the Midwest. We offer in-store test rides on a trainer to help you get familiarized with the controls and the motor assist. And of course we also offer free on-street test rides so you can get the full experience of riding an electric bike. Are you a commuter? Casual rider? Mountain bikers? Road biker? However you ride… we have the electric bike for you! We also service and repair electric bikes so you can get back to riding fast!
Read our Electric Bike Buying Guide to learn more about eBikes

Bikes - ERIK’S has the best selection of bikes in the Midwest! Every ERIK'S location has a great selection of bikes for all types of riders. Mountain Bikes, Road Bikes, Electric Bikes, Recreational Bikes, Commuter Bikes, Kids’ Bikes, BMX Bikes and more! Our expert staff will help you find the perfect ride. Wheel on in today and test ride your next bike!
Find the right bike for you

Service - We pride ourselves on quality service of all bikes; whether it's a brand new bike, or an old favorite, we know you'd rather be riding. ERIK'S offers Same Day Service on many repairs and adjustments to get you in and out quickly. Every bike we sell comes with a 90-Day Safety Check at no additional charge. For ski and snowboard fans, from October through March, ERIK’S services skis and snowboards. Whether you need a basic wax, base repair or edge tune, we’ll get you ready to ride.
Find out more about Service at ERIK'S

Bike Sizing - The best bikes are properly sized. Every ERIK'S location has trained staff on hand to size your next bike - a critical step in getting you on the right road or mountain bike. We start by measuring your body and we use those specific measurements to find the perfect bike size for you. For the ultimate in comfort and performance, look to our Body Geometry Fit services to get your bike dialed.
Find out more about Bike Sizing

Snowboards - When snow covers the ground, that doesn't mean it's time to go inside! From October through February, ERIK'S carries snowboards (and skis) and winter apparel for riders from young to old, casual to aggressive. We'll match you with the right board for where and how you ride! And if you need your board serviced, ERIK’S repairs snowboards. Whether you need a basic wax, base repair or edge replacement, we’ll get you back on the slopes.
Find out more about Snowboards

Downhill Skis - Winter... Bring it on! From October through February, ERIK'S has great section of skis (and snowboards) and winter apparel! Our knowledgeable staff will help find you the perfect skis to get you on the slopes this winter. From a kid in their first season to the recreational skier to a seasoned park skier, we've got the equipment and knowledge to set you up this winter. And if you need service, ERIK’S repairs skis. Whether you need a basic wax, base repair or edge replacement, we’ll get you back on the slopes.
Find out more about Downhill Skis

Leasing - At ERIK’S, we know that kid's grow fast! Keeping them in gear from season to season is expensive. That's why we offer high quality equipment for young skiers and snowboarders alike. Available November through March, kid's ski and snowboard leasing is a great way to try out a new sport, or supply a family of growing riders.
Find out more about our Leasing Program

Performance Scooters - From kicking around the neighborhood to hitting the local skatepark, scooters are a great way for young riders to explore and learn new skills. ERIK’S carries scooters that are made to last. From street to dirt, see why these little wheels can be a lot of fun!
Find out more about Pro Scooters

Skateboards and Longboards - Skateboarding knows no age limit! Whether you're most at home in skatepark or cruising the streets and paths on a longboard, we've got the gear you need. Completes, decks, trucks, wheels, bearings and more! We’ve got great brands and staff that ride to help you make your selection. When it's time to change out wheels or bearings, we've got a great part selection to keep you rolling as well.
Find out more about Skateboards and Longboards