Bike, Ski and Snowboard Shop in Madison West, WI

Your Local Bike & Winter Sports Shop in Madison West, WI

ERIK'S is your local bike and winter sports destination in west Madison, serving riders and outdoor enthusiasts throughout the area, including Middleton, Fitchburg, Verona, Sun Prairie, Monona, Waunakee, and the greater Madison region. You can find our store at 6610 Seybold Road, just off the Beltline and south of West Towne Mall. We carry a wide selection of top brands in bicycles, e-bikes, gear, accessories, apparel, skis, snowboards, outerwear, and bindings.

Our team stays current on the latest products and trends, and our expert mechanics offer a full range of bike, ski, and snowboard services to keep you ready for every season in the Madison area.

Explore the Best Trails in & Around Madison West

The Madison area has incredible options for every type of rider — and don't forget to ask our staff about their personal favorite routes when you stop in! You can also check out our blog highlighting the trails we love most in the Madison area.

• Elver Park – Connected directly to our store via a bike trail right across the parking lot, a great starting point for any ride.
• Blue Mounds State Park – Home to some of the most epic riding in the region, including the legendary Horribly Hilly Hundreds. Road and mountain bikers love the challenging, hilly terrain.
• 400 State Trail – A scenic rail-trail perfect for a full day of riding through the Wisconsin countryside.
• Tyrol Basin – The go-to ski and snowboard destination for Madison-area winter riders, well known for its commitment to freestyle terrain.

Stop into our Madison West store to get your cycling, snowboarding, or skiing gear tuned up before heading out. We look forward to sharing our passion for these sports with the Madison community!