Bike, Ski and Snowboard Shop in Madison East, WI

Located on the east side of Madison, our shop proudly serves cyclists and winter sports enthusiasts from Madison, Monona, Sun Prairie, Cottage Grove, DeForest, and the surrounding communities. We offer a wide selection of top-brand bicycles, e-bikes, skis, snowboards, apparel and more for every season. Our friendly, knowledgeable staff stays current on the latest products and trends, and our expert mechanics provide a full range of bike, ski, and snowboard services to keep your equipment ready for every ride and every run.

We highly recommend the 400 State Trail, a great scenic ride that makes for a perfect day trip. Be sure to check out the trails we love the most in the Madison area, including CamRock County Park and Middleton Pump Track. In the winter, skiers and snowboarders on their way to Cascade Mountain or Devil's Head Resort can swing into our store to stock up on whatever they need for a fun snowy adventure!  

Stop into our Madison East bike store and get your cycling, snowboarding, and skiing gear tuned up before hitting the trails or slopes. We look forward to seeing you soon and sharing our passion for the sports we love with the Madison East community!