There's NO OTHER WAY.
Norco began as Northern Cycle Industries in 1964 - in a chicken coop - and those grassroots have kept them connected to what matters most ever since - the ride! The company has evolved over the years, but their hard work, passion and commitment to innovation has always been how they get things done, their guiding principals. When they discover a new trail that they love, or see an opportunity to make a ride better, they challenge themselves to figure out how to improve what they do. Sometimes, they even invent a whole new way to do it.
Norco's history and legacy are sacred, but the future defines the products they create. The mountains that surround them are hard-wired into their DNA. The trails carved into them by explorers, builders and Mother Nature herself are, and always will be, the ultimate inspiration for the character and performance of every bike they build.
Whether you're looking for the fun and capable all-season Bigfoot, the electric fat bike Bigfoot VLT, the fun and agile Fluid HT, the capable and fun Fluid FS, the aggressive full suspension Optic, the fast no-compromise XC Revolver FS, the lightweight and stiff Revolver HT or the versatile and fun Storm, Norco has a bike for you.
Bigfoot Fatbike
The Norco Bigfoot Fat Bike is a fun and capable all season bike! It's fat tire wheels with tire clearance for up to 4.6 inch tires allow for lower pressure and delivers greater traction to be capable of riding any terrain. The bike also has generous stand-over clearance, and extra stiffness provided by thru-axles and internally routed cables make the Bigfoot ideal for people who want to ride extreme terrain and in any weather. Don't be afraid, it's time to believe! Ride all trails in all seasons with the Norco Bigfoot.
- Suspension and Rigid models available.
- Rack mounts, and multiple bottle mounts.
- Top tube design provides lots of standover clearance.
Bigfoot VLT Electric Fatbike
The Norco Bigfoot VLT Electric Fat bike is the fatbike that you'll forget is an eBike. The use of the latest e-bike technology means this fat bike performs and allows you to ride further. This bike also has generous stand-over clearance, extra stiffness provided by thru-axles, and internally routed cables. These features make the Bigfoot VLT ideal for people who want to ride extreme terrain, in any weather. Work less and play more on any trail you want with the Bigfoot VLT.
- Top Speed: 20 mph. Power provided by Shimano Steps.
- Fat 4.6 Inch tires for grip, traction and plushness.
- Rides like a modern mountain bike.
Fluid Full Suspension
The Norco Fluid Full Suspension Mountain Bike is a capable and fun trail bike! The combination of full suspension and a progressive geometry combine for powerful pedaling, increased climbing traction and added grip and control. Dropper posts, reliable one-by drivetrains and tubeless-compatible tires make the Fluid FS ideal for riders who want to squeeze the most out of every ride on familiar trails and new adventures. Don't be afraid to elevate your trail riding, push further and dig deeper with the Fluid FS.
- 27.5 and 29 inch wheel options.
- Premium double-butted aluminum frame.
- Size scaled tubing for equal ride quality for all sizes.
Fluid Hardtail
The Norco Fluid Hardtail Mountain bike is a fun and agile trail bike! The progressive frame design creates a powerful pedaling position while keeping your tires connected to the trail. The nimble, confident handling allows you to discover your favorite type of trail and ride your best, making it perfect for riders who want to explore all trail routes. Find your singletrack bliss with the Fluid HT!
- 27.5 and 29 inch wheel options.
- Premium double-butted aluminum frame.
- Size scaled tubing for equal ride quality for all sizes.
Optic
The Norco Optic Mountain Bike is an aggressive full suspension mountain bike! The geometry and components make the Optic equipped to descend and attack every turn. The suspension is fine tuned for control at high speeds, making it ideal for riders who want to ride hard and fast down the steepest and curviest trails.
- 29 inch wheels on all models and sizes.
- Carbon front triangle with aluminum rear.
- Models with Shimano and SRAM components.
Revolver Full Suspension
The Norco Revolver FS Mountain Bike is a crazy-fast, no-compromise cross country race bike! The low, forward riding position delivers powerful, efficient pedaling, maximum traction, and a front end that stays on the ground when the going gets steep. The weight distribution reduces fatigue and helps navigate challenging terrain, making it perfect for riders who want to dominate the race course. Go all in and pull ahead of the pack with the Revolver FS.
- 29 inch wheels on all models and sizes.
- Optimized suspension for all types of terrain.
- Dialed carbon frame optimizes pedaling efficiency.
Revolver Hardtail
The Norco Revolver Hardtail Mountain Bike is a lightweight and stiff cross country race bike. Its lightweight frame combined with a simple one-by drivetrain makes it fast and agile on climbs, descents and in turns. At the same time, the boost spacing and lightweight fork combine to make it the perfect bike for performance trail riders and racers alike. Take on technical XC courses with conviction on the Revolver HT.
- 29 inch wheels on all models and sizes.
- Race Aligned lightweight carbon frames.
- Shimano 1x drivetrains.
Storm
The Norco Storm Mountain Bike is a versatile and fun trail bike! Its progressive design and features combine to help riders discover their favorite way to ride while still being capable on streets and paths. The weight distribution of the aluminum frame delivers efficient pedaling, increased climbing traction and added grip and control on descents. The Storm is perfect for riders who want a fun trail bike that is ready for singletrack and can ride pavement. Find your perfect ride with the Storm.
- 29 inch wheels on all models and sizes.
- Aluminum frame with clean internal cable routing.
- Quick and reliable Shimano drivetrains.
Compare Norco Models
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About Erik's
Erik was only 13 when he started Erik's in 1977. His first bike, a hand-me-down from an older family member, sparked his interest in bikes. With entrepreneurial spirit, and the money he saved from his job as a paperboy, Erik began his business. Erik's Bike Board Ski has grown into the Midwest’s leading bike, snowboard & downhill ski retailer. We are passionate about our sports & experts on all the gear we carry! Learn more about ERIK’S History.