A couple of weeks ago ERIK’S attended the Specialized 2018 Dealer Event in sunny California. At the event, we got to try the latest and most awesome products. It’s fun to ride bikes! Below are some of the things we are most excited about:
“Innovate or Die. That is Specialized’s mantra and they are living it! Innovation in Mountain (Epic and Chisel), Road (Tarmac and Allez), Adventure (Diverge), Fitness (Sirrus), and E-Bikes (Vado and Como). How can you pick the best in show? They were all Awesome!”
– Erik “The Bike Man”, ERIK’S Owner and Founder
“When it comes to product I was most impressed by the Turbo Como. Taking all of the innovation, quality, and performance of Levo and Vado and giving it to the truly recreational rider is amazing! I was also blown away by the community building that goes on at Specialized dealers through the focus on Women’s riding, NICA, and The Specialized Foundation’s focus on making kids’ lives better by riding bikes! How cool would it be to be able to fill prescriptions at our stores!”
– Rob Stepaniak, Sales Trainer at ERIK’S
“Specialized is bringing more innovations and new products to market than I have seen in my 26 years in the industry. What stands out is the 2018 Epic. It was absolutely amazing. The fact that they made it more all-around trail capable while cutting weight was just crazy. Truly the ultimate race bike.”
– Dave Olson, President at ERIK’S