Peter Sagan is Chasing Rainbows!

Peter Sagan is Chasing Rainbows!

Road season has started and, for the first time in three years, Slovakian Champ Peter Sagan is starting the season without the Rainbow Jersey. Rest assured, Peter will be spending this season chasing one thing, another World Champion’s Rainbow Jersey!

This is the story of Peter Sagan as he Chases his Rainbow!

To help motivate Peter as he is on the chase, Specialized has developed the third Sagan Collection, Chasing Rainbows, with an amazing collection of bikes, equipment, and clothing.

This collection replicates Peter Sagan’s two distinct personalities of his racing style, Overexposed and Underexposed.

The Overexposed collection highlights Peter’s “Star of the Show” personality with bright and brilliant shades of silver and touches of rainbows. The colors in this collection explode into brilliant colors in the sun, just like Peter, the most exposed cyclist in the world, explodes away from the competition in the heat of a race finale!

The opposite of Overexposed is Underexposed, and this collection represents Peter’s “Below the Radar” side with more reserved blacks, greys, and of course rainbows. This collection sits in with the peloton, camouflaged into the group with the toned down shadows, yet shows it’s brilliance in the sun! Expect the unexpected from the Unexposed side of Sagan.

Bringing together the Overexposed and the Underexposed personalities is the Mirror. In the Mirror collection, we see what can happen when you master your Overexposed and Underexposed personalities to become the fastest racer on the planet. Standing out while blending in, Mirror is all about that performance and those tactics that it takes to be a true champion and to wear the Rainbow jersey!

To achieve the three finishes, Erik Nohlin and his team at Specialized is using some amazing technologies. Nohlin used Spectraflair iridescent pigment to project an actual rainbow onto three base colors. Using this process, they have accomplished an amazing collection of bikes, tires, shoes, helmets, and clothing that help to tell the story of Peter Sagan and his chase for the Rainbow!

Check out the Chasing Rainbows Collection at shopERIKS.com and in select ERIK’S locations!

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