SPECIALIZED

Specialized employees are all riders - that fact has guided their every decision since 1974. When quality tires weren't around, Specialized strove to make the best. When people wanted to ride cruisers in the dirt, they made the first production mountain bike. When roadies wanted to go faster, they doubled down on carbon and built their own wind tunnel. And when they saw kids struggling to focus in school, they began supporting Outride to help promote better health through cycling.

As quickly as the mountain bike arrived, so did the issue of trail access. In 1987, Specialized took part in a roundtable of advocacy groups, and within six months, the International Mountain Bike Association (IMBA) was born. In short order, Specialized became trail access evangelists. Without trail advocates, there'd be no trails to protect. It's as simple as that. Specialized has always been focused on building not only quality trails, but quality bikes for mountain bikers. Specialized: made for riders, by riders.

TRANSITION BICYCLE COMPANY

Building bikes and friendships in the mountain bike community for almost 20 years. And while it seems like yesterday Transition has been shipping bikes out of Kevin's creepy basement, and are excited about where they have come and how they have grown as a company. They have always been about connecting with their customers and being an open and transparent company that welcomes all. They got into this for the friendships, the riding, and creating a unique place to work. Yeah, we're a little bigger now but the philosophy has never changed. We thank you for all the love and support we have gotten over the years and can't wait to see you on the trails. - Kevin Menard & Kyle Young (Owners).

AVENTON

Aventon is the first e-bike company for the real world. Every ride they make is equal parts form and function, giving you the freedom to go where you want to go, do what you want to do, and be who you want to be.

FOX

All dreams start somewhere, and for Fox founder Geoff Fox, it began with a dream job at a small but bustling moto dealership in Santa Clara, California—Grand Prix Cycles. From the seed of a mail-order parts catalog, he created not just a legendary racing team, Moto-X Fox, he also grew his dream into a global business, pioneering innovations in product design while redefining the culture of motocross along the way. Fifty years later, they keep that dream alive, taking the torch carried by athletes who have repped the Fox head on the field—Mark Barnett, Brad Lackey, Ricky Johnson, Ricky Carmichael, James Stewart, Ryan Dungey, Shaun Palmer, and Stevie Smith, to name a handful—and passing it on to the next generation of dreamers. Fox honors Geoff’s vision and passion by continuing to imagine and create the most innovative and technologically advanced moto and mountain bike gear on the planet.