Just off the Beltline and south of the West Towne Mall ERIK’S West Side Madison location connects to Elver park with a bike trail right across the parking lot. Some of the areas most epic rides take place out in the Blue Mounds State Park, including the Horribly Hill Hundreds among others. Road and Mountain bikers love the challenging and hilly terrain of this area – don’t forget to ask our staff their favorite routes when you’re in the shop! In Winter, Tyrol Basin is renowned for its commitment to freestyle terrain where skiers and snowboarders like to spend the day.
Madison Westside Store Services
Pedal Assist E-Bike Store - Pedal Assist Electric bikes are great for commuters, casual riders, or anyone looking for a little bump in speed on their next ride. Erik's Electric Bike or "E-Bike" locations have the best selection of electric bikes in stock, however you like to ride.
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3D Fit Lab - Cycling comfort and efficiency begin with a bike that fits right. Find out what a professional bike fit can do for you. Our 3D Fit Lab Locations offer industry leading Bicycle Fit Services and our Fit technician's experience and expertise, coupled with an advanced selection of ergonomically enhanced equipment, allow us to truly match your bike to the needs of your body.
Find out more about our 3D Fit Labs
Triathlon Specialist Store - Whether you've signed up for your first sprint tri, or an Ironman / Ironwoman, Erik's Triathlon specialists have the gear and knowledge to get you race ready or shave precious seconds or minutes off your last race. From apparel and accessories to bikes and the latest in aerodynamic design, we've got you covered.
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Bikes - Every Erik's location has a great selection of bikes to choose from as well as the expert staff on hand to help you pick the right bike for you. Wheel on in today and test ride your next bike! We're hear to make the experience fun and work to meet your unique riding needs.
Find the right bike for you
Service - We pride ourselves on quality service of all bikes; whether it's a brand new bike, or an old favorite, we know you'd rather be riding. Erik's offers Same Day Service on many repairs and adjustments to get you in and out quickly. Every bike we sell also comes with two years free adjustments and one free tune up at no additional charge. From October through March, Erik's also can get your skis and snowboards waxed tuned and ready to ride.
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Tru-Fit - The best bikes are properly sized. Every Erik's location has trained staff on hand to size your next bike - a critical step in getting you on the right road bike. If you're interested in road bikes, we start by measuring your unique body and deciding on the right size of bike. For the ultimate in comfort and performance, look to our Body Geometry Fit services to get your bike dialed.
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Snowboards - When snow covers the ground, that doesn't mean it's time to go inside! This Erik's location carries snowboards for riders from young to old, casual to aggressive. We'll match you with the ride board for where and how you ride! If skiing is more you're thing, that's okay too, Erik's happily serves skiers and boarders. Available in stores from October through March.
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Downhill Skis - Winter... Bring it on! Erik's has great skis and knowledgeable staff to get you on the slopes this winter. From a kid in their first season, to a seasoned park skier and recreational skiers in between, we've got the equipment and knowledge to set you up this winter. If snowboarding is more you're thing, that's okay too, Erik's happily serves skiers and boarders. Available in stores from October through March.
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Leasing - At Erik's we know that kid's grow fast, and keeping them in gear from season to season is expensive. That's why Erik's offers high quality equipment for young skiers and boarders alike. Available November through March, kid's ski and snowboard leasing is a great way to try out a new sport, or supply a family of growing riders.
Find out more about our Leasing Program
Performance Scooters - Everybody starts somewhere, and for kicking around the neighborhood, or hitting the local skatepark, scooters are a great way for young riders to explore and learn new skills. Erik's carries scooters that are made to last and serviceable; from street to dirt, see why little wheels can be a lot of fun!
Find out more about Pro Scooters
Skateboards and Longboards - Skateboarding knows know age limit, so whether you're most at home in skatepark, or cruising the streets and paths on a longboard, we've got great brands and staff that rides to help you make your selection. When it's time to change out wheels or bearings, we've got a great part selection to keep you rolling as well.
Find out more about Skateboards and Longboards