ERIK'S Madison Eastside Location

Store Address
1651 Thierer Rd
Madison, WI 53704
Store Hours
Monday - Friday: 10am - 8pm
Saturday: 10am - 6pm
Sunday: 12pm - 5pm
Please Note:
Thanksgiving Holiday Hours:
Wednesday 11/25/2015 - Regular Hours
Thursday 11/26/2015 - All Stores Closed
Friday 11/27/2015 - Regular Hours
Saturday 11/28/2015 - Regular Hours
Sunday 11/29/2015 - Regular Hours
Erik's Madison Eastside Store

Madison Eastside Store Information

Just south of the East Towne Mall, ERIK’S Madison East location is located near the Dane County Regional Airport and the Near East area of Madison. The nearby Capital City Trail is a short ride south and runs by Atwood Avenue and Lake Monona. If you’re headed down to ride mountain bike trails at Camrock, or up to the Middleton Pump Track, ERIK’S is conveniently located for all your last minutes needs. In the winter, skiers and boarders headed up to Cascade Mountain or Devil’s Head Resort, ERIK’S can get you set with whatever you need to get out skiing, snowboarding or bicycling. 

Madison Eastside Store Services

This store is an Electric Bike StorePedal Assist E-Bike Store - Pedal Assist Electric bikes are great for commuters, casual riders, or anyone looking for a little bump in speed on their next ride. Erik's Electric Bike or "E-Bike" locations have the best selection of electric bikes in stock, however you like to ride.

Find out more about Pedal Assist Electric Bikes

This store sells a huge selection of bikesBikes - Every Erik's location has a great selection of bikes to choose from as well as the expert staff on hand to help you pick the right bike for you. Wheel on in today and test ride your next bike! We're hear to make the experience fun and work to meet your unique riding needs.

Find the right bike for you

This store services all makes of bikes, skis and snowboardsService - We pride ourselves on quality service of all bikes; whether it's a brand new bike, or an old favorite, we know you'd rather be riding. Erik's offers Same Day Service on many repairs and adjustments to get you in and out quickly. Every bike we sell also comes with two years free adjustments and one free tune up at no additional charge. From October through March, Erik's also can get your skis and snowboards waxed tuned and ready to ride.

Find out more about Service at Erik's

This store is a Tru-Fit bike sizing locationTru-Fit - The best bikes are properly sized. Every Erik's location has trained staff on hand to size your next bike - a critical step in getting you on the right road bike. If you're interested in road bikes, we start by measuring your unique body and deciding on the right size of bike. For the ultimate in comfort and performance, look to our Body Geometry Fit services to get your bike dialed.

Find out more about Tru-Fit

This store sells snowboardsSnowboards - When snow covers the ground, that doesn't mean it's time to go inside! This Erik's location carries snowboards for riders from young to old, casual to aggressive. We'll match you with the ride board for where and how you ride! If skiing is more you're thing, that's okay too, Erik's happily serves skiers and boarders. Available in stores from October through March.

Find out more about Snowboards

This store sells Downhill skisDownhill Skis - Winter... Bring it on! Erik's has great skis and knowledgeable staff to get you on the slopes this winter. From a kid in their first season, to a seasoned park skier and recreational skiers in between, we've got the equipment and knowledge to set you up this winter. If snowboarding is more you're thing, that's okay too, Erik's happily serves skiers and boarders. Available in stores from October through March.

Find out more about Downhill Skis

This store Leases kids snowboards and skisLeasing - At Erik's we know that kid's grow fast, and keeping them in gear from season to season is expensive. That's why Erik's offers high quality equipment for young skiers and boarders alike. Available November through March, kid's ski and snowboard leasing is a great way to try out a new sport, or supply a family of growing riders.

Find out more about our Leasing Program

This store sells Pro ScootersPerformance Scooters - Everybody starts somewhere, and for kicking around the neighborhood, or hitting the local skatepark, scooters are a great way for young riders to explore and learn new skills. Erik's carries scooters that are made to last and serviceable; from street to dirt, see why little wheels can be a lot of fun!

Find out more about Pro Scooters

This store sells skateboards and longboardsSkateboards and Longboards - Skateboarding knows know age limit, so whether you're most at home in skatepark, or cruising the streets and paths on a longboard, we've got great brands and staff that rides to help you make your selection. When it's time to change out wheels or bearings, we've got a great part selection to keep you rolling as well.

Find out more about Skateboards and Longboards

History of Erik's

History of Erik's Video

ERIK’S Cool Yule Sale - Now On!

Erik's Cool Yule Sale - Find a blizzard of gift ideas for the cyclists, snowboarders, and skiers on your shopping list. Stop on in today and take advantage of our end of the year sale on everything for cyclists, snowboarders and skiers! Great deals on indoor bike trainers, Pro Scooters, Skateboards and Longboards as well as Cycling Apparel, Cycling Accessories, Snowboards, Downhill Skis, Winter Outerwear means you can get kitted out for winter and buy gifts for the cyclists, snowboarders and skiers in your life at the same place!

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