1651 Thierer Rd.
Madison, WI 53704
Monday - Friday: 10am - 8pm
Saturday: 10am - 6pm
Sunday: 12pm - 5pm
Madison East Store Services
Hover over the icons for more details
Bikes - Every Erik's location has a great selection of bikes to choose from as well as the expert staff on hand to help you pick the right bike for you. Wheel on in today and test ride your next bike! We're hear to make the experience fun and work to meet your unique riding needs.
Find the right bike for you
Service - We pride ourselves on quality service of all bikes; whether it's a brand new bike, or an old favorite, we know you'd rather be riding. Erik's offers Same Day Service on many repairs and adjustments to get you in and out quickly. Every bike we sell also comes with two years free adjustments and one free tune up at no additional charge. From October through March, Erik's also can get your skis and snowboards waxed tuned and ready to ride.
Find out more about Service at Erik's
Tru-Fit - The best bikes are properly sized. Every Erik's location has trained staff on hand to size your next bike - a critical step in getting you on the right road bike. If you're interested in road bikes, we start by measuring your unique body and deciding on the right size of bike. For the ultimate in comfort and performance, look to our Body Geometry Fit services to get your bike dialed.
Find out more about Tru-Fit
Snowboards - When snow covers the ground, that doesn't mean it's time to go inside! This Erik's location carries snowboards for riders from young to old, casual to aggressive. We'll match you with the ride board for where and how you ride! If skiing is more you're thing, that's okay too, Erik's happily serves skiers and boarders. Available in stores from October through March.
Find out more about Snowboards
Downhill Skis - Winter... Bring it on! Erik's has great skis and knowledgeable staff to get you on the slopes this winter. From a kid in their first season, to a seasoned park skier and recreational skiers in between, we've got the equipment and knowledge to set you up this winter. If snowboarding is more you're thing, that's okay too, Erik's happily serves skiers and boarders. Available in stores from October through March.
Find out more about Downhill Skis
Leasing - At Erik's we know that kid's grow fast, and keeping them in gear from season to season is expensive. That's why Erik's offers high quality equipment for young skiers and boarders alike. Available November through March, kid's ski and snowboard leasing is a great way to try out a new sport, or supply a family of growing riders.
Find out more about our Leasing Program
Performance Scooters - Everybody starts somewhere, and for kicking around the neighborhood, or hitting the local skatepark, scooters are a great way for young riders to explore and learn new skills. Erik's carries scooters that are made to last and serviceable; from street to dirt, see why little wheels can be a lot of fun!
Find out more about Pro Scooters
Skateboards and Longboards - Skateboarding knows know age limit, so whether you're most at home in skatepark, or cruising the streets and paths on a longboard, we've got great brands and staff that rides to help you make your selection. When it's time to change out wheels or bearings, we've got a great part selection to keep you rolling as well.
Find out more about Skateboards and Longboards
Check out our everyday low prices on bikes, apparel and all the accessories you need to enjoy your ride. Erik's has the products, expert staff and great prices to get you on a bike!