In accordance with the local order, all customers are required to wear a facial covering while in this store.

Attention ERIK'S Customers:

  • To help keep other customers and staff safe, please maintain 6' of social distancing while in our store.

We appreciate your patience & understanding!

Located just east of the Milwaukee River, and just off of the Oak Leaf Trail, ERIK'S Milwaukee Eastside location is the perfect place for performance cyclists, mountain bikers, and commuters alike! Whether you're headed down to Lakeshore State Park to enjoy the view, Ians for a slice of macaroni pizza, or on your way to campus from the Riverview and Cabridge dorms, we've got the bikes, gear and service to keep you riding happy. Check out this blog to learn about the Ride Spot App. You can follow our shop on the App and get step-by-step instructions to some of our favorite rides in the area.

Our shop features a huge selection of bikes year-round: Road Bikes, Mountain Bikes, Electric Bikes, Fat Bikes, Comfort Bikes, Kids' Bikes, BMX and more! We also carry all the cycling apparel and gear you'll need to maximize your biking comfort, safety, and performance. If it's time for a tune-up, bring your bike(s) into our Service Department. We repair all brands and types of bikes (including eBikes) and will get you back out riding in no time!

From October to March we also become the East Side's premier ski and snowboards shop. Our service department offers ski repair and snowboard tuning and repair like waxing, edging, and binding mounting. We sell a wide selection of skis, snowboards, apparel and accessories as well. We’ve got you covered so you can have fun on the slopes!

We're located just between Farwell and Oakland Avenues, just across from Beans and Barley. Learn all about our convenient shopping options here and then roll in for a free test ride on your next bike, or any of your cycling and winter sports needs!

Store Services

Electric Bike Store - ERIK’S has Electric Bikes at every location. We offer in-store test rides on a trainer to help you get familiarized with the controls and the motor assist. We also offer on-street test rides so you can get the full experience of riding and electric bike. We have the best selection of e-bikes in the Midwest. Are you a commuter? Casual rider? Mountain bikers? However you ride… we have the electric bike for you!
Read our Electric Bike Buying Guide to learn more about E-Bikes

Bikes - Every ERIK'S location has a great selection of bikes to choose from as well as the expert staff on hand to help you pick the right bike for you. Wheel on in today and test ride your next bike! We're here to make the experience fun and work to meet your unique riding needs.
Find the right bike for you

Service - We pride ourselves on quality service of all bikes; whether it's a brand new bike, or an old favorite, we know you'd rather be riding. ERIK'S offers Same Day Service on many repairs and adjustments to get you in and out quickly. Every bike we sell also comes with one year free adjustments and one free tune up at no additional charge. From October through March, Erik's also can get your skis and snowboards waxed tuned and ready to ride.
Find out more about Service at ERIK'S

Bike Sizing - The best bikes are properly sized. Every ERIK'S location has trained staff on hand to size your next bike - a critical step in getting you on the right road bike. If you're interested in road bikes, we start by measuring your unique body and deciding on the right size of bike. For the ultimate in comfort and performance, look to our Body Geometry Fit services to get your bike dialed.
Find out more about Bike Sizing

Snowboards - When snow covers the ground, that doesn't mean it's time to go inside! This ERIK'S location carries snowboards for riders from young to old, casual to aggressive. We'll match you with the right board for where and how you ride! If skiing is more you're thing, that's okay too, ERIK'S happily serves skiers and boarders. Available in stores from October through March.
Find out more about Snowboards

Downhill Skis - Winter... Bring it on! Erik's has great skis and knowledgeable staff to get you on the slopes this winter. From a kid in their first season, to a seasoned park skier and recreational skiers in between, we've got the equipment and knowledge to set you up this winter. If snowboarding is more you're thing, that's okay too, ERIK'S happily serves skiers and boarders. Available in stores from October through March.
Find out more about Downhill Skis

Leasing - At Erik's we know that kid's grow fast, and keeping them in gear from season to season is expensive. That's why Erik's offers high quality equipment for young skiers and boarders alike. Available November through March, kid's ski and snowboard leasing is a great way to try out a new sport, or supply a family of growing riders.
Find out more about our Leasing Program

Performance Scooters - Everybody starts somewhere, and for kicking around the neighborhood, or hitting the local skatepark, scooters are a great way for young riders to explore and learn new skills. Erik's carries scooters that are made to last and serviceable; from street to dirt, see why little wheels can be a lot of fun!
Find out more about Pro Scooters

Skateboards and Longboards - Skateboarding knows no age limit, so whether you're most at home in skatepark, or cruising the streets and paths on a longboard, we've got great brands and staff that rides to help you make your selection. When it's time to change out wheels or bearings, we've got a great part selection to keep you rolling as well.
Find out more about Skateboards and Longboards