Blog Home / About ERIK'S / ERIK’S Bike Board Ski Announces The Relocation Of Their Madison East Store

ERIK’S Bike Board Ski Announces The Relocation Of Their Madison East Store

ERIK’S Bike Board Ski announces the relocation of their Madison East store in Madison, Wisconsin.  The new store is located on East Washington immediately in front of Hy-Vee®, and close to the East Towne Mall.

“The new location is much more convenient for customers,” said ERIK’S owner and founder, Erik Saltvold.  “And the new store layout makes it easy for customers to find the products they need for their next adventure – on a bike or on the slopes.”

The new location, 3813East Washington Avenue, is easily accessible from both Interstates 90/94 and Highway 51. Access to Madison’s extensive trail and bike lane network is right in front of the store.

ERIK’S will relocate to the new shop on Thursday, March 17, 2016.  The old location will be closing as of Sunday, March 13.  For more information, call 608-244-9825.

ERIK’S Bike Board Ski was established in 1977 and operates shops throughout Wisconsin and Minnesota.  It is recognized as a leading specialty retailer and service provider of bikes, snowboards and skis.

ERIK’S represents top cycling brands including Specialized, Raleigh, Bianchi, Pivot Cycles, and Haro.  ERIK’S has been a Specialized Dealer since 1987, and has been a national leader of the brand ever since.  Specialized is committed to offering innovative and advanced products to enhance your cycling experience

ERIK’S carries top winter sports brands including snowboard brands like Ride, K2, Burton, GNU and Lib Tech; and ski brands such as K2, Elan, Line, Volkl and Fischer.  ERIK’S also offers a full selection of apparel, accessories and service items.

About ERIK’S Bike Board Ski 

Erik Saltvold founded ERIK’S Bike Board Ski when he was 13-years old in a red barn behind his parent’s home.  The company now operates a collection of stores in Minnesota and Wisconsin.   ERIK’S specializes in the sales and service of bicycles, downhill skis, and board sports.  ERIK’S has won numerous industry awards including repeated Gold Star Retailer awards and was also voted USA’s Number One Bike Shop.

For more information on ERIK’S locations, products, services and community support, please visit