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ERIK’S Announces The Opening of Their New Location in Greenfield, WI

ERIK’S announces the opening of its newest location at 8401 West Layton in Greenfield, Wisconsin. This exciting new store joins a collection of Milwaukee locations in spreading the love of cycling, skiing and snowboarding.

ERIK’S in Greenfield is just a short drive south of Milwaukee, and less than a quarter mile from the Root River Parkway with great cycling opportunities for all levels of rider. ERIK’S has created a state-of-the-art store and service department designed to get you enjoying the outdoors on two wheels or sliding down the slopes come wintertime.

ERIK’S passionate staff will help you find your dream bike, skis, or snowboard from our massive selections.  We are experts at helping you find exactly the right product that fits the way you want to ride.  ERIK’S has everything you need, whether you want to outfit the family or ride competitively.

ERIK’S has partnered with great brands such as Specialized, Raleigh, Wilier and Haro bicycles to bring a fantastic selection of cycling products to riders. ERIK’S has been a Specialized Dealer since 1987, and has been a national leader of the brand ever since.  Specialized is committed to offering innovative and advanced products to enhance your cycling experience.

Winter… Bring it on with ERIK’S! We carry Fischer and K2 skis as well as snowboards by K2, Ride, Lib Tech and Roxy. We’ve got everything you need to love winter!

ERIK’S is proud to offer the very best cycling, ski, and snowboard products.

Additionally, ERIK’S expert service department offers Same Day Service and will professionally handle all or your repair needs.

“Get your Bike and Ski happy on Milwaukee! We are excited to open our third location in the Milwaukee area, and to offer ERIK’S great selection of product and service to cyclists of all skills and riding styles in Milwaukee!.” said Erik Saltvold, Founder and Owner of ERIK’S Bike Shop.

ERIK’S plans to open our doors of this location in August, with a Grand Opening Celebration planned for August 29  – September 7. Come join the celebration, ERIK’S will be handing out limited edition grand opening shirts (While supplies last). And customers will save more when they spend more with ERIK’S Mail-In Rebates on top of our already great prices! On Saturday, August 30th ERIK’S has partnered with Streetza Pizza, the best food truck in Milwaukee to give out free slices of pizza while supplies last (From 12 PM to 2 PM); A donation will be also be made to support Wisconsin Bike Federation.

About ERIK’S

ERIK’S was founded by Erik Saltvold in his parent’s barn 37 years ago when he was only 13-years-old. ERIK’S has grown into a collection of award winning stores in Minnesota and Wisconsin. ERIK’S has won been recognized as America’s best bike shop, and has won several Top Retailer and Gold Star Retailer awards from Bicycle Retailer.  For more information on locations and services, visit us at

About Specialized:

Specialized Bicycle Components was founded in 1974 by riders for riders.  Headquartered in Morgan Hill, CA, Specialized focuses on rider needs by designing functional and technologically advanced products that provide a performance benefit.  For more information on Specialized’s bikes and equipment, visit