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Erik's Madison Westside


680 S. Whitney Way
Madison, WI 53711
608.278.9000

 TRI Headquarters
Store Hours
Mon-Fri: 10 am - 9 pm
Saturday: 9 am - 6 pm
Sunday: 11 am - 5 pm

Get directions to our store:


Store News

It's Time to Ride What You Really Want!
More styles, mores sizes, more colors...it's time to Ride What You Really Want, going on now at all Erik's Bike and Board Shops! Summer's always better on a new bike from Erik's, and we've got kickin' prices to boot. Check out great deals on apparel, accessories and select bikes at all locations. For more sale details, head to Ride What You Really Want!

Stop in and See What's New!

  • Wilier TwinFoil!
  • 2012 Specialized S-Works and Tarmac models
  • Helmets, shorts, jerseys - all-new for 2012
  • Sparkling new Road, Mountain and Commuting Bikes!
  • All types of Kids Bikes and Sweet BMX bikes!

Need your bike serviced?
Ask about our Same Day Bike Service. We repair all bicycle brands. Learn More