Our Stores



Ready. Set. Ride! Let Erik's get you on a new bike and out riding. We want to see people enjoying cycling, so we will make sure you are on the best bike for your specific needs.

Erik's Madison Downtown


795 University Ave.
Madison, WI 53715
608.250.2701

 rent bikes
Store Hours
Mon-Fri: 10 am - 9 pm
Saturday: 9 am - 6 pm
Sunday: 11 am - 5 pm

Please Note!
Memorial Day Hours: Monday, 5/27/13 - 10am - 7pm


Get directions to our store:


Store News

Ready. Set. Ride! Get Biking with Erik's!

Ready! Spring is here, and that means riding season. Don't spend your time looking for a bike; spend your time outside riding! Erik's staff is highly trained in order to best select the bike that is right for you. Check out our Bike Guide to get an idea of what bike will suit you best!
Set! At Erik's we want to see people enjoying bicycling whatever way they choose. In order to get the most out of your riding, you have to be comfortable doing it. We'll get you set with the gear you need.
Ride! We want to keep every rider out there and rolling. If your bike needs adjustment, bring it in - Our mechanics perform only the work that's needed and can do Same Day Service on most repairs and adjustments. If your interest in riding has grown over time, our Half Back Trade-in Program allows you to upgrade to just the right bike for you and your family's changing needs.

We Rent Bikes! Reserve your rental bike online today!

Stop in and See What's New!

  • Check out our commuting apparel and accessories
  • Bicycle Trainers in stock and ready to Roll
  • Huge selection of Chrome Bags in stock
  • Cruise the campus on a new longboard - we've got the board you need

Need your bike serviced?
Ask about our Same Day Bike Service. We repair all bicycle brands. Learn More

Ask about our UW student and faculty discount!


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madison downtown store

History of Erik's Video