795 University Ave.
Madison, WI 53715
Monday - Friday: 10am - 7pm
Saturday: 10am - 6pm
Sunday: 12pm - 5pm
Madison Downtown Store Services
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Bike Rental - Need to use a bike for a few hours or a few days? We have the wheels for you! Our rental bike fleet includes road bikes, mountain bikes, city bikes and even fat bikes (availability varies by location). You can rent the bike for as long as you need it (minimum 4 hours) and each rental includes a helmet and bike lock.
Minneapolis/Dinkytown Rental Bikes
Madison Downtown Rental Bikes
Bikes - Every Erik's location has a great selection of bikes to choose from as well as the expert staff on hand to help you pick the right bike for you. Wheel on in today and test ride your next bike! We're hear to make the experience fun and work to meet your unique riding needs.
Find the right bike for you
Service - We pride ourselves on quality service of all bikes; whether it's a brand new bike, or an old favorite, we know you'd rather be riding. Erik's offers Same Day Service on many repairs and adjustments to get you in and out quickly. Every bike we sell also comes with two years free adjustments and one free tune up at no additional charge. From October through March, Erik's also can get your skis and snowboards waxed tuned and ready to ride.
Find out more about Service at Erik's
Tru-Fit - The best bikes are properly sized. Every Erik's location has trained staff on hand to size your next bike - a critical step in getting you on the right road bike. If you're interested in road bikes, we start by measuring your unique body and deciding on the right size of bike. For the ultimate in comfort and performance, look to our Body Geometry Fit services to get your bike dialed.
Find out more about Tru-Fit
Leasing - At Erik's we know that kid's grow fast, and keeping them in gear from season to season is expensive. That's why Erik's offers high quality equipment for young skiers and boarders alike. Available November through March, kid's ski and snowboard leasing is a great way to try out a new sport, or supply a family of growing riders.
Find out more about our Leasing Program
Performance Scooters - Everybody starts somewhere, and for kicking around the neighborhood, or hitting the local skatepark, scooters are a great way for young riders to explore and learn new skills. Erik's carries scooters that are made to last and serviceable; from street to dirt, see why little wheels can be a lot of fun!
Find out more about Pro Scooters
Skateboards and Longboards - Skateboarding knows know age limit, so whether you're most at home in skatepark, or cruising the streets and paths on a longboard, we've got great brands and staff that rides to help you make your selection. When it's time to change out wheels or bearings, we've got a great part selection to keep you rolling as well.
Find out more about Skateboards and Longboards
Come in and check-out the huge in-store savings on this season's coolest skis, snowboards, outerwear and accessories at your local Erik's. Stop in today because most of these prices are only available in store and won't last long. If you're looking for online deals, checkout our Closeout Snowboard and Ski Deals! Enjoy winter while it's here with new gear from Erik's!
Ask about our UW student and faculty discount!