795 University Ave
Madison, WI 53715
Monday - Friday: 10am - 8pm
Saturday: 10am - 6pm
Sunday: 12pm - 5pm
Madison Downtown Store Information
On the campus of the University of Wisconsin – Madison, ERIK’S University Avenue location is in the Lucky Building, one block south of State Street. ERIK’S Downtown Madison store is conveniently located for students, staff or any one in the neighborhood whether you need a quick fix or a new bike. Ride to nearby Monona Terrace and take in a beautiful day, or hop on the Southwest Commuter Path and go to a Badgers Football game at Camp Randall. When the sun goes down, UW students love to ride over to Memorial Union terrace where the Terrace After Dark series offers live music and movies during the summer
Need your bike serviced? Faculty and Students receive 50% off labor with their college ID.
Important Note Regarding Ski Service: This store cannot mount, test or adjust Ski Bindings. All our other Ski and Snowboard Services - waxing, tuning, base repair and snowboard binding mounting and adjustment - are available at this location.
Madison Downtown Store Services
Pedal Assist E-Bike Store - Pedal Assist Electric bikes are great for commuters, casual riders, or anyone looking for a little bump in speed on their next ride. Erik's Electric Bike or "E-Bike" locations have the best selection of electric bikes in stock, however you like to ride.
Find out more about Pedal Assist Electric Bikes
Bike Rental - Need to use a bike for a few hours or a few days? We have the wheels for you! Our rental bike fleet includes road bikes, mountain bikes, city bikes and even fat bikes (availability varies by location). You can rent the bike for as long as you need it (minimum 4 hours) and each rental includes a helmet and bike lock.
Minneapolis/Dinkytown Rental Bikes
Rochester Rental Bikes
Madison Downtown Rental Bikes
Bikes - Every Erik's location has a great selection of bikes to choose from as well as the expert staff on hand to help you pick the right bike for you. Wheel on in today and test ride your next bike! We're hear to make the experience fun and work to meet your unique riding needs.
Find the right bike for you
Service - We pride ourselves on quality service of all bikes; whether it's a brand new bike, or an old favorite, we know you'd rather be riding. Erik's offers Same Day Service on many repairs and adjustments to get you in and out quickly. Every bike we sell also comes with two years free adjustments and one free tune up at no additional charge. From October through March, Erik's also can get your skis and snowboards waxed tuned and ready to ride.
Find out more about Service at Erik's
Tru-Fit - The best bikes are properly sized. Every Erik's location has trained staff on hand to size your next bike - a critical step in getting you on the right road bike. If you're interested in road bikes, we start by measuring your unique body and deciding on the right size of bike. For the ultimate in comfort and performance, look to our Body Geometry Fit services to get your bike dialed.
Find out more about Tru-Fit
Performance Scooters - Everybody starts somewhere, and for kicking around the neighborhood, or hitting the local skatepark, scooters are a great way for young riders to explore and learn new skills. Erik's carries scooters that are made to last and serviceable; from street to dirt, see why little wheels can be a lot of fun!
Find out more about Pro Scooters
Skateboards and Longboards - Skateboarding knows know age limit, so whether you're most at home in skatepark, or cruising the streets and paths on a longboard, we've got great brands and staff that rides to help you make your selection. When it's time to change out wheels or bearings, we've got a great part selection to keep you rolling as well.
Find out more about Skateboards and Longboards
Check out our everyday low prices on skis, snowboards, bikes, apparel and all the accessories you need to enjoy your ride. Erik's has the products, expert staff and great prices to get you out and riding!