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Erik's Madison Downtown


795 University Ave.
Madison, WI 53715
608.250.2701

 Rent Bikes
Store Hours
Mon-Fri: 10 am - 9 pm
Saturday: 9 am - 6 pm
Sunday: 11 am - 5 pm

Get directions to our store:


Store News

It's Time to Ride What You Really Want!
More styles, mores sizes, more colors...it's time to Ride What You Really Want, going on now at all Erik's Bike and Board Shops! Summer's always better on a new bike from Erik's, and we've got kickin' prices to boot. Check out great deals on apparel, accessories and select bikes at all locations. For more sale details, head to Ride What You Really Want!

We Rent Bikes! Reserve your rental bike online today!

Stop in and See What's New!

  • Ask about our Bike U-Lock Deal!
  • Skateboards, Longboards & 15% off Chrome Bags
  • Sparkling new Road, Mountain and Commuting Bikes!
  • Wilier TwinFoil!
  • 2012 Specialized S-Works and Tarmac models
  • Helmets, shorts, jerseys - all-new for 2012
  • Sparkling new Road, Mountain and Commuting Bikes!
  • All types of Kids Bikes and Sweet BMX bikes!

Need your bike serviced?
Ask about our Same Day Bike Service. We repair all bicycle brands. Learn More

Ask about our UW student and faculty discount!